BenefitsHow it worksMember experienceOperator valueFAQs
AI longevity coaching for health clubs

Give every member their own AI longevity coach

Personalised coaching, education and accountability through WhatsApp, helping members become stronger, eat better, sleep better and stay engaged with your club for longer.

See how it works
↗Increase membership valueCreate a premium everyday experience.
◎Improve retentionKeep members connected between visits.
∞Grow lifetime valueBuild longer, more valuable relationships.
Weekly actions3 of 4
Sleep routineImproving↑ 12% this month
L
Longevity CoachAvailable now
•••
Today
Good morning, Sarah. You planned two strength sessions this week and have completed one. When could you fit in the second?
Thursday evening.
Perfect. I'll check in with you on Thursday.

Would you also like three easy breakfast options to help increase your protein intake?
Message➤
A stronger commercial proposition

A more valuable membership without a larger coaching team

Give members personalised support at a scale that is difficult to deliver through human coaching alone.

£

Increase average revenue per member

Offer the coach as an optional add-on or include it within a premium membership tier.

↺

Improve member retention

Provide continued accountability and support when motivation or attendance starts to fall.

⌁

Increase club participation

Encourage members to attend sessions, join classes, complete assessments and use more club services.

✦

Strengthen your proposition

Differentiate your membership with personalised longevity support available every day.

◎

Support your team

Extend the impact of trainers and coaches beyond face-to-face sessions.

∞

Grow lifetime value

Create more value through higher subscription value and longer member relationships.

Retention before cancellation

Keep members engaged before they quietly disappear

Members rarely cancel because they stop caring about their health. They cancel because life gets busy, attendance drops and they stop feeling that their membership is working.

  • Reconnect members with the reason they joined.
  • Turn broad health goals into achievable weekly actions.
  • Recognise progress that might otherwise go unnoticed.
  • Restart members after periods of low activity.
  • Connect members to relevant people, classes and facilities.
Keep your club present in the member's life every day, not only when they walk through the doors.
1
Joins the clubSets goals and defines what success looks like.
2
Receives daily supportGets prompts, guidance and accountability.
3
Builds consistent habitsCreates small wins across training and lifestyle.
4
Sees measurable progressUnderstands the value of staying engaged.
5
Remains a memberBuilds a longer, more valuable relationship.
Operator economics

See what stronger retention could mean for your club

Model the potential value created if better coaching, engagement and accountability help participating members remain for longer.

Participating members400
Additional lifetime value per member£150
Illustrative protected membership revenue£60,000Based on the assumptions selected above.

Illustrative scenario only. Actual outcomes depend on member adoption, engagement and the operator's existing retention performance.

Simple for your team

Personal for every member

01

Configure the programme

Shape the experience around your brand, facilities, services and member journey.

02

Introduce it to members

Offer it during joining, onboarding, assessments, upgrades, renewal or re-engagement.

03

Understand the member

The coach learns their goals, habits, preferences, activity levels and current routines.

04

Coach through WhatsApp

Members receive personalised conversations, reminders, education and achievable actions.

05

Connect back to the club

The coach recommends relevant sessions, classes, assessments and human support.

06

Maintain engagement

Recognise progress, spot falling engagement and help members restart after setbacks.

The member experience

Coaching that fits naturally into everyday life

There is no complicated new platform to learn. Members can ask questions, report progress and receive guidance through WhatsApp.

You planned to visit the club today. Are you still able to make it?
Work has run late. I might skip it.
Could you complete a shorter 25-minute session instead? Maintaining the habit can be more valuable than making every session perfect.
I struggle to eat enough protein.
I can help you build this gradually. Would you prefer easy breakfast ideas, higher-protein snacks or changes to your evening meal?
You said you wanted to improve your sleep this week. How late did you have caffeine yesterday?
About 4pm.
Let's test an earlier cut-off today and see whether it improves how easily you fall asleep tonight.
You have not completed a check-in or club visit recently. Has your routine changed, or does the current plan feel difficult to maintain?
We can restart with one manageable action.
The four foundations

Turn longevity science into practical everyday action

The coach helps members focus on the behaviours they can understand, control and sustain.

01

Strength

Support muscle, balance, bone health, confidence, metabolism and long-term independence.

  • Resistance training
  • Progressive consistency
  • Strength for everyday life
02

Nutrition

Help members eat to support strength, energy, recovery and healthier ageing.

  • Protein intake
  • Balanced meals
  • Meal timing and hydration
03

Sleep and recovery

Build better recovery habits around consistency, caffeine, routines and fatigue.

  • Sleep consistency
  • Evening routines
  • Recovery planning
04

Movement and fitness

Encourage walking, cardiovascular activity, mobility and less sedentary time.

  • Everyday movement
  • Cardiovascular fitness
  • Gradual activity targets
Member progressSarah M.
On track
74BioAge score
StrengthImproving
MovementConsistent
SleepNeeds focus
Connected to your club

Make the rest of your membership more valuable

The AI does not sit outside the club experience. It continuously directs members towards the facilities, people and services that can help them achieve their goals.

Book a club visitComplete a strength sessionJoin a relevant classSpeak with a trainerComplete an assessmentUse recovery facilities
EGYM and BioAge ready

Where supported, available fitness and BioAge information can be translated into understandable daily actions.

Flexible membership strategy

Package it around your commercial priorities

01

Paid add-on

Create additional recurring revenue and increase average revenue per member.

02

Premium tier

Strengthen a higher-value membership proposition with personalised daily coaching.

03

Included benefit

Use the service primarily to improve engagement, retention and lifetime value.

04

Targeted intervention

Deploy it for new members, at-risk members, returners or selected programmes.

Frequently asked questions

Built to support your existing membership, team and services

How should operators charge for the service?

It can be offered as a paid add-on, included in a premium tier or provided as an added-value retention benefit.

Does the club need to hire more coaches?

No. The AI provides everyday education, guidance and accountability at scale while directing members to human support where appropriate.

Is it a replacement for personal trainers?

No. It helps members stay engaged between visits and makes the work of trainers and coaches more valuable.

Does it provide medical advice?

No. It provides general lifestyle, fitness and wellbeing education and does not diagnose or prescribe treatment.

Can it connect with EGYM?

It can integrate with EGYM and BioAge where technically supported and subject to appropriate permissions.

Can it use our branding?

Yes. The experience can be configured around the operator's brand, facilities, services and tone of voice.

Increase the value of every membership

Make every member relationship last longer

Give members personalised coaching and accountability through WhatsApp while strengthening engagement, retention and lifetime value.